An ode to STRYKK NOT G*N

As the world celebrates World Gin Day on 12th June, let’s raise a glass to the other 364 days of the year – all of them with the real potential to be NOT G*N Days.

It’s World NOT G*N Weekend! Again!

The great thing about a non-alcoholic gin is that you can drink it on a weeknight without being greeted by a grumbling fog cloud the following morning. 

And the particularly great thing about our STRYKK NOT G*N, first masterminded back in the halcyon days of 2018, is that it doesn’t pull any punches either. There’s no zany botanicals at play, no unexpected herbal hits to confuse your palate, it’s simply alcohol-free gin that tastes like gin. It’s distilled the same way as gin, it sits alongside gin as a gentler alternative. It’s perfect in a non-alcoholic gin and tonic with your mates.

As with all great pioneering products, it wasn’t long after we’d planted our flag firmly in the ground that the stampede of imitators thundered forth with their own poles and mallets, keen to get in on the prospect, pan for gold, and claim a share of the action – and truthfully, we welcome them to the fold. We believe in the power of choice, we relish the spirit of competition. We also truly believe that STRYKK NOT G*N is the best non-alcoholic gin on the market.

That’s why we do what we do, that’s why we spent an ungodly amount of time meticulously testing and retesting STRYKK NOT G*N with the help of some of the UK’s finest bartenders, to ensure that it’s as good as it can possibly be. Not a downgrade on the real thing, not a doff of a cap, but a counterpart. The same outfit with a slightly different flourish. An Option B for drinkers looking to slow the pace, to take a break. Or a dazzling Option A for non-drinkers tired of sipping orange juice, or worse, delving into the murky world of mocktails (Christ, no!).

So as the world celebrates World Gin Day on 12th June, let’s raise a glass to the other 364 days of the year – all of them with the real potential to be NOT G*N Days – and celebrate the second anniversary of World NOT G*N Weekend! Cheers, everyone.


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