I wanted a stylish, sociable alternative to alcohol.
Turns out I had to invent it first.
In 2004 Britain reached peak alcohol consumption. Social media was kicking off and we were starting to realise the days of drinking and dancing like no one’s watching were over.
The desire to go out and have fun hadn’t left us, but the desire not to feel awful the next day definitely had.
The issue? Everything on offer meant compromising on something important.
Having founded Funkin Cocktails in 1999, I had a bit of experience in the drink trade, so I set about fixing the problem. After years of development and many, many taste tests, we launched STRYYK and our first two drinks: Not Gin and Not Rum in 2018, closely followed by Not Vodka in January 2019.
Created to act just like their alcoholic spirit counterparts and swap easily into your existing favourite drinks, like a Not Rum Mojito or Not Gin & tonic, they’re proper non-alcoholic spirits that let you enjoy your night without compromising on taste or experience, whilst meaning you can easily avoid sugary, calorific soft drinks.
Our range of STRYYK products have all the spirit, none of the alcohol, and we hope you enjoy them. We’d love to hear about the drinks and the memories they help you make.